You just have to stan Zuckerberg on this one as he launches into E-commerce!
So, Facebook and Instagram have launched New features to help small businesses sell online. Like you get to have your own prepared shop for your business online!
It’s called “Shops” and it was announced today during a Facebook Live session with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram.
So a survey of about 86000 small businesses in the US was carried out and it was discovered that about 31% of these businesses had suffered the devastating negative effects of the Covid19 pandemic thereby halting business.
But according to Zuckerberg, one way that businesses are surviving during this period is by moving more online.
“We’re seeing a lot of businesses that never had online presences get online for the first time, and we’re seeing small businesses that had an online presence now make them their primary way of doing business,” he said.
“This isn’t going to make up for all of the lost business, but it can help. And for lots of small businesses during this period, this is the difference between staying afloat and going under.”
Here’s everything you need to know about Facebook’s “Shops”:
Basically it allows small businesses to sell online across Facebook and other social media apps owned by Facebook, like Instagram.
Business owners can create a dedicated “shop” section on their Facebook Page or Instagram profile and build out a catalog of products and services that visitors can browse, save, share, and even purchase.
Shops is valuable to all kinds of businesses, big or small but has special kind of interest in small businesses because it’s easy to create and use and once you set it up on Facebook, it is accessible on Instagram, Stories and even ads.
Facebook is partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to help brands bring their products into Facebook Shops.
Businesses will be able to use these third-party platforms to manage their Facebook Shops, as well as any social ads related to those Shops.
Speaking on the partnership, Shopify said: “Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify.”
And just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger, or Instagram Direct to ask questions, get support, track deliveries, and more.
Something to keep in mind is while creating and using Shops is free, Facebook plans to collect a commission on orders that are made through the tool.
This is definitely a thoughtful move for Facebook. A win-win situation really.