Meet Jenn Nkiru, Nigerian director who helped direct Beyonce and Jay-z’s grandiose visual for ‘Apeshit’

Beyoncé has once again identified with Africans and their culture; in 2016 Laolu Senbanjo ’s body painting was featured in her video lemonade and Nigerians celebrated this across all social platforms, a great accolade for us.

Beyonce’s joint video Apesh**t with her husband from their surprise album Everything Is Love has given us another reason to love the Carter family.

While the director of the latest video remains Ricky Saiz who is responsible for Beyonce’s video, the second unit director of the single is a British-Nigerian Jenn Nkiru.

In an industry where women are beginning to gain recognition for their artistry, she joins the likes of  Ava Duvernay (Jay-Z’s Family Feud) and Melina Matsoukas (Beyoncé’s Lemonade).

Nkiru, a contemporary artist, identifies as a Nigerian filmmaker and is known for her style of telling stories that project the marginalized and the issues they struggle with.

At the age of 21, she attended Howard University where she graduated with an MFA in film directing.

In 2017, she displayed her short film at the Tate Modern Gallery International Women’s Day celebration. This distinctive work featured Guerrilla Girls and Zinzi Minott dances. That same year, she also worked with Bradford Young, an Oscar-nominated cinematographer for her short film En Vogue and has a series called the HASHTAG$.

Furthermore, her 2017 short film, Rebirth Is Necessary won the best documentary at the 2018 London Independent Festival.

Nkiru rose from a humble beginning. At the young age of 15, Nkiru worked as an assistant to Diane Martel, an established director.

She is also recognized for writing excellent music video stories. In this regard, she has written for Pharrell, Major Laser, Imagine Dragons, Red Bull and J Cole.

She presently owns Nkiru + Nkiru production company.

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