Influencers can now make money by using Instagram Live!

Instagram has launched updates that will allow influencers to make money directly on the platform, a change that could drastically alter the influencer moneymaking landscape.

The company announced several new features on Wednesday, including ads on IGTV videos, digital badges that fans can purchase through Instagram Live, merchandise sales through Instagram Shopping and an expansion of Brand Collabs Manager, which facilitates sponsored campaigns between companies and creators.

Instagram Live now also has shopping features which was announced last week

Influencers are an asset to social platforms. They drive engagement, but platforms that hope to retain top content creators must help them make money. Influencing is a career, after all, and if creators aren’t getting paid, they will eventually stop work.

Previously, Instagram never paid influencers for the enfagement tgey drive to the platform unlike YouTube and Tik Tok. With its new monetization features, Instagram hopes to convince creators that its platform can support their work both functionally and financially. Ads from brands including Sephora, Ikea, Puma and other test partners will begin appearing in IGTV videos next week, with 55 percent of the ad revenue going to the creator (a cut that’s comparable to YouTube).

With the introduction of badges, creators will be able to make money through Instagram Live, which has seen more engagement since widespread stay-at-home orders were put in place (the company reported a 70 percent increase in views from February to March).

The badges will appear as little hearts next to a user’s comments on a livestream and will cost 99 cents to $4.99. For now, creators will receive 100 percent of the money made from badges, though Instagram could roll out a revenue-sharing agreement after the test phase is over, likely in 2021.

No Comments Yet

Leave a Reply

Your email address will not be published.